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Philips Lighting

We set out to prove the right light can transform the ambiance and mood of ANY home. Our research showed that three quarters of Aussies are afraid of the dark and often feel scared in their own home. In a spine-chilling experiment, we used Philips Hue to transform Australia’s reputed most haunted dwelling, the Manly Quarantine Station, into a warm and inviting space. Proving that the right light can transform the ambiance and mood of any home.

The Impact: Over 300 pieces of coverage with a reach of over 48M, all showing the impact of lighting on the home. Nearly eight minutes of TV coverage, including Sunrise, Today Show and The Project. Nearly 150K views of the video.

Night vision of a couple sleeping in a bed.
A title screen over a shadowy house reading The Unhaunting.
Old black and white photograph of nurses helping patients in quarantine.
Aerial shot of house.
Exterior of house.
Woman walking down hallway with several lamps on the table.
Night vision closeup of a woman looking frightened.
Night vision of a woman looking under furniture.