Melbourne Aces

While Australians love their ball sports, baseball just wasn’t one of them. With only a fraction of the budget compared to the major players, we created a series of content films where the Aces targeted Australia’s other major ball sports. The videos were then leaked online via sporting personalities social accounts.

The Impact: The videos got an immediate reaction from the world’s sporting media, including being named ‘Play Of The Week’ on ESPN SportsCentre USA and Good Morning America, ’Play Of The Day’ on Ten's Sports Tonight, Nine's Today Show and Seven's Sunrise show. Suddenly, everyone was talking about baseball in Australia. After a week the films had been shared across 192 countries, well and truly putting The Melbourne Aces on the map. And best of all we created a new sport called base bowling. Oh... and season tickets sales increased by a whopping 22% with membership up 39%.