KFC Australia

Cricket Australia’s biggest sponsors brand colours are red and white!? That’s a problem when Australia’s biggest rival, England, visited to contest the Ashes with their red and white supporters in tow. We had to do something to leave no doubt that KFC were behind Australia. In a global first for KFC, we rebranded KFCs famous red and white, replacing it with Australia’s green and gold. We re-painted stores, created a new logo, ground signage, uniforms, website and even the iconic KFC bucket went green and gold.

The Impact: 300+ articles in British and Australian media. Sold out of 330,000 green and gold buckets. And to be honest we do take some of the credit for an Australian series white wash 5-0.