COKE SOUTH EAST ASIA

"Happiness is contagious. The Coca-Cola Hug Machine is a simple idea to spread some happiness," explained Leonardo O'Grady, ASEAN IMC Director, The Coca-Cola Company. "Our strategy is to deliver doses of happiness in an unexpected, innovative way to engage not only the people present, but the audience at large."

The Impact: 116+ million media impressions, 1.5+ million views in the first hour. Within a week had reached over 33+ million views on Weibo. Featured on over 20 US TV networks including ABC, Good Morning America, CBS, CNN AND NBC. 82% organic reach with the target audience. 67+ million across the web. 300+ online articles in over 10 different languages including THE HUFFINGTON POST, FORBES, TIME, MASHABLE, MSN. Inducted into the Coke hall of fame.