BUDWEISER UK

All Budweiser’s UK beers are brewed using 100% renewable energy. To celebrate, the brand raised a toast to sustainability efforts more broadly, using OOH and influencers to spotlight individuals, cities and even competitor brands fighting for a greener planet.

The Impact: 158 pieces of coverage in national publications, 879k influencer impressions, social ROI increase of 76% and brand power at its highest since the 2018 World Cup.