AAMI

Creating the greatest love story ever told. A love story featuring Rhonda, who was being celebrated on a grand scale for her safe driving. When Rhonda ventures to Bali, enjoying the spoils of the savings she made from being a Safe Driver Rewards customer, she found an exciting love interest in the form of Ketut. Australia couldn’t get enough!

The Impact: AAMI experienced an increase of over 20% YOY in new business opportunities, an astonishing increase in a mature market with relatively no growth. But just as important as these results, has been the popularity of the campaign amongst Australians, entering the Aussie vernacular with phrases like ‘You look hot, like a sunrise!’ And to top it all, Rhonda and Ketut T-shirts and singlets are for sale at nearly every market on Kuta Beach. I have two.